Nielsen’s Market Intelligence service collects a steady stream of information about the online habits of Kiwis (and, of course, of many other nationalities around the world). Every so often, they gather up some fascinating tidbits to share with their friends and associates.
In their latest roundup of fascinating facts, they identify the websites that (in September 2009) attracted the highest proportion of recent online purchasers (bought online in the last four weeks). Here’s the list:
- idealog.co.nz: 56.6% of its visitors (2799 matched unique browsers) have purchased online on any site in the past four weeks
- nappies.co.nz 56.5% (4031 unique browsers)
- cio.co.nz 54.6% (2993)
- thedeal.co.nz 49.5% (11244)
- resellernews.co.nz 48.2% (4219)
- pcworld.co.nz 48.2% (24872)
- womensphonebook.co.nz 47.3% (2894)
- honda.co.nz 46.9% (6243)
- vorb.org.nz 46.8% (11288)
- gameplanet.co.nz 46.7% (28082)
Source: Nielsen Market Intelligence, NZ Domestic Traffic September 2009
What does the data mean? That these ten websites are being visited by a higher proportion of online purchasers than other NZ websites measured by Nielsen (who, it should be noted, only measure a subset of the NZ internet space, namely those who pay Nielsen for an independent assessment of their performance).
That could mean that visitors to these websites could be better prospects for your offerings.