eCommerce Predictions for 2015

This week's Online Retailer conference in Sydney, Australia saw plenty of predictions on the future of eCommerce. Here are just some of them, as reported via Smarthouse.com.au (http://smarthouse.com.au/Home_Office/Industry/W9L4C6B2):

A peek at eCommerce 2015 from Jake Hird, eConsultancy's Director of Research:
  • QR codes, although big news at the moment, won't be here in five years, Hind believes. He reckons Near Field Communications (NFC) – the touch and tap payments technology – is the way mobile shopping is going. NFC will be widely used by consumers in the future, eConsultancy predicts.
  • Facial recognition (FR) technology, where a user's identity will be immediately recognised when they visit a particular site, will also be massive.
  • And mobile will be huge. The ecommerce guru cited the words of Google Chairman Eric Schmidt: "if you don't have a mobile strategy you don't have a future strategy. "
  • Instead of the 4Ps of marketing (product, price, promotion, place), retailers should be thinking of the 4 Es – experience, everyplace, exchange and evangelism.

 

To see what you missed — and perhaps plan your attendance for next year, check out http://www.onlineretailer.com

Leave a Reply

Your email address will not be published. Required fields are marked *