eCommerce Predictions for 2015

This week's Online Retailer conference in Sydney, Australia saw plenty of predictions on the future of eCommerce. Here are just some of them, as reported via (

A peek at eCommerce 2015 from Jake Hird, eConsultancy's Director of Research:
  • QR codes, although big news at the moment, won't be here in five years, Hind believes. He reckons Near Field Communications (NFC) – the touch and tap payments technology – is the way mobile shopping is going. NFC will be widely used by consumers in the future, eConsultancy predicts.
  • Facial recognition (FR) technology, where a user's identity will be immediately recognised when they visit a particular site, will also be massive.
  • And mobile will be huge. The ecommerce guru cited the words of Google Chairman Eric Schmidt: "if you don't have a mobile strategy you don't have a future strategy. "
  • Instead of the 4Ps of marketing (product, price, promotion, place), retailers should be thinking of the 4 Es – experience, everyplace, exchange and evangelism.


To see what you missed — and perhaps plan your attendance for next year, check out

Leave a Reply

Your email address will not be published. Required fields are marked *