This week's Online Retailer conference in Sydney, Australia saw plenty of predictions on the future of eCommerce. Here are just some of them, as reported via Smarthouse.com.au (http://smarthouse.com.au/Home_Office/Industry/W9L4C6B2):
A peek at eCommerce 2015 from Jake Hird, eConsultancy's Director of Research:
- QR codes, although big news at the moment, won't be here in five years, Hind believes. He reckons Near Field Communications (NFC) – the touch and tap payments technology – is the way mobile shopping is going. NFC will be widely used by consumers in the future, eConsultancy predicts.
- Facial recognition (FR) technology, where a user's identity will be immediately recognised when they visit a particular site, will also be massive.
- And mobile will be huge. The ecommerce guru cited the words of Google Chairman Eric Schmidt: "if you don't have a mobile strategy you don't have a future strategy. "
- Instead of the 4Ps of marketing (product, price, promotion, place), retailers should be thinking of the 4 Es – experience, everyplace, exchange and evangelism.
To see what you missed — and perhaps plan your attendance for next year, check out http://www.onlineretailer.com