You may have heard about Google’s latest foray into eCommerce, Google Shopping (not currently available in NZ, at least not for New Zealand sellers).
Here, according to the New York Times, is a scary statistic which just might explain why Google is gearing up for eCommerce:
In 2009, nearly a quarter of shoppers started research for an online purchase on a search engine like Google and 18 percent started on Amazon, according to a Forrester Research study. By last year , almost a third started on Amazon and just 13 percent on a search engine.
Product searches on Amazon have grown 73 percent over the last year while searches on Google Shopping have been flat, according to comScore.
For more about listing your products on Amazon (and what you need to know about the US-centric retailer’s terms and conditions for international sellers), see Lesson Three of our Mastering eCommerce ecourse.