Tag Archives: ecommerce

Digital Marketing Strategy: E-Commerce distribution



Tom Walsham, Director of Product, The Working Group (TWG), discusses the different e-commerce marketplaces startups can use to rapidly scale their customer acquisition efforts. He looks at how startups can identify the right channels for their product or service.

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How To Find Hot Selling Products For Your Shopify Store – Ecommerce Laboratory



www.ecommercelaboratory.com

If you have ever been stuck on What Products To Sell or How To Research If A Product Would Sell, in this video we’ll be going over in detail what are some foundational rules to follow and how we actually find products with high potential of selling extremely well.

Remember, the better research you do on your product research, the better chance of you having success with it and not launching product promotions blindly. But you have to get the process right.

*Note: the Webinar registration mentioned at the end of this video has already passed and expired, but be sure to visit our website and sign up on our email list to get updated on when the next one will be.

Hope this video helped you and if it did, we would love for you to leave us some comments below and also tell us what else you would like us to post in the future!

You can also visit our site: www.ecommercelaboratory.com and go signup to get on our newsletter email list and receive lots of great training on Facebook Advertising, Video Marketing, Targeting, Launching Shopify Stores and more.

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Watch How Easy it is to Create a Wix Ecommerce Website – Wix Online Store Review



Chances are that if you have tried to build a website in the past you have ran into or at lease saw the ads for Wix. Wix is a FREE and premium website builder platform that offers Wix Ecommerce Websites. Wix stores are their version of ecommerce websites. Over thirty million users have built online stores and wix ecommerce websites using the Wix platform. Wix’s simple drag and drop builder makes it super easy to create a stunning website in no time. But how easy is it to create a stunning website and an online store at the same time??

Before we dive into the ecommerce side of things lets go over a couple key points why we believe Wix is a great option for a small business owner or entrepreneur looking for an affordable website.

1. Wix has over 510 professionally designed website templates (click here to see some of our favorites)

2. Wix uses a pure drag and drop website builder – you decide where you want it to go and simply drag the element there

3. Wix Support – Wix offers 24/7 customer support, a large support forum, and a leraning center with tons of tutorials, videos, and demos

4. Wix App Market – Has over 230 apps that you can add on to your website, everything from creating a facebook store to email autoresponders.

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How To Create A Stunning and Free eCommerce Website With WordPress 2016 | Online Store Tutorial



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Here, You will learn how to create an ecommerce website with wordpress 2016 ( Accesspress Store Theme). You can create and mange your online store with wordpress. This wordpress website is free.This is a beginners tutorial for an ecommerce website with wordpress! If you have any questions please, feel free to let me know in the comments!

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If you need help with your ecommerce wordpress website, you can check out my tutorial on the woocommerce plugin. I have a complete woocommerce tutorial!

Click Here For The WooCommerce Tutorial:

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Check out my website!

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Thanks for watching and supporting me. If you have any questions, please feel free to contact me anytime and let me know! Good luck on your amazing and free ecommerce wordpress website!

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Following FTC eCommerce Guidelines

The Federal Trade Commission (FTC)—the US consumer protection agency —offers consumers a number of useful eCommerce guidelines that should also guide organisations looking to offer eCommerce.
The FTC recommends:
Know who you’re dealing with. Confirm the online seller’s physical address and phone number so you can contact them if you have questions or problems. If you’ve never heard of the seller, check its reputation with the Better Business Bureau or the state attorney general where the company is located, or one of a number of consumer rating sites. [Operator Insight: Credibility is essential on the internet. Provide as much real-world information as you can, to reassure potential buyers that you’re a solid business.]
Know exactly what you’re buying. Read the seller’s description of the product closely, especially the fine print. Words like “vintage,” “refurbished,” “close out,” “discontinued,” or “offbrand” may indicate that a product is in less-than-mint condition. Some name-brand items with “too good to be true” prices may even be counterfeits. [Insight: Detail is everything]
Comparison-shop. Check out Web sites that offer price comparisons on similar items from different manufacturers or different Web sites. Some price comparison sites favor their advertisers’ products, so it’s a good idea to look at more than one. And remember to compare “apples to apples.” [Insight: Check out what your competitors are offering. If you can’t match their prices, don’t panic — provide exclusive added-value extras that they can’t match]
Check the privacy policy. The company’s privacy policy should let you know what personal information they are collecting, why, and how it’s going to be used. [Insight: If you’re not quite surewhat to include, look to some of the leading websites and see what they include in their privacy policy]
Pay with a credit card. It offers you the most protection as a consumer. Don’t send cash. [Insight: offer as many ‘safe’ payment options as you can — credit card, PayPal, Google Checkout etc]
Use a secure browser. Look for an unbroken key or padlock at the bottom of your Web browser window to ensure that your transmission is protected. Buy only from Web vendors that protect your financial information. [Insight: protection is really, really important]
Consider shipping and handling costs. Factor these into the cost of the order and choose the delivery option that best meets your needs and budget. [Insight: be upfront about your shipping costs — you’ll save on returns, disputes and lots of other grief]
Print records of your online transactions. Save the product description and price, the online receipt and copies of every e-mail you send or receive from the seller. [Insight: where you can, provide print-friendly versions of your pages]
Understand the return policy before you buy. Can you return the item for a full refund if you’re not satisfied with it? If you return it, are you required to pay shipping costs or a restocking fee? [Insight: develop a returns policy and post it clearly on your website]
Check delivery dates. An FTC rule requires sellers to ship items when they say they will or within 30 days after the order date, when no specific date is promised. If the vendor can’t ship the goods within the promised or 30-day deadline, it must notify you, give you a chance to cancel your order and provide a full refund if you’ve chosen to cancel. [Insight: say when you’ll deliver. If you can’t meet the date, communicate. No exceptions].
If consumers feel they’ve been misled or deceived, they can file a complaint online at www.ftc.gov. [Insight: don’t make them need or want to do so]

The Federal Trade Commission (FTC)—the US consumer protection agency —offers consumers a number of useful eCommerce guidelines that should also guide NZ organisations looking to offer eCommerce.

The FTC recommends:

  1. Know who you’re dealing with. Confirm the online seller’s physical address and phone number so you can contact them if you have questions or problems. If you’ve never heard of the seller, check its reputation with the local Chamber of Commerce or local government — or just Google it. [Insight for eCommerce Operators: Credibility is essential on the internet. Provide as much real-world information as you can, to reassure potential buyers that you’re a solid business.]
  2. Know exactly what you’re buying. Read the seller’s description of the product closely, especially the fine print. Words like “vintage,” “refurbished,” “close out,” “discontinued,” or “offbrand” may indicate that a product is in less-than-mint condition. Some name-brand items with “too good to be true” prices may even be counterfeits. [Insight: Detail is everything]
  3. Comparison-shop. Check out Web sites that offer price comparisons on similar items from different manufacturers [eg PriceSpy.co.nz, PriceMe.co.nz) or visit different Web sites offering the same product ranges. Some price comparison sites favour their advertisers’ products, so it’s a good idea to look at more than one. And remember to compare “apples to apples.” [Insight: Check out what your competitors are offering. If you can’t match their prices, don’t panic — provide exclusive added-value extras that they can’t match]
  4. Check the privacy policy. The company’s privacy policy should let you know what personal information they are collecting, why, and how it’s going to be used. [Insight: If you’re not quite surewhat to include, look to some of the leading websites and see what they include in their privacy policy]
  5. Pay with a credit card. It offers you the most protection as a consumer. Don’t send cash. [Insight: offer as many ‘safe’ payment options as you can — credit card, PayPal, PayMate etc]
  6. Use a secure browser. Look for an unbroken key or padlock at the bottom of your Web browser window to ensure that your transmission is protected. Buy only from Web vendors that protect your financial information. [Insight: protection is really, really important]
  7. Consider shipping and handling costs. Factor these into the cost of the order and choose the delivery option that best meets your needs and budget. [Insight: be upfront about your shipping costs — you’ll save on returns, disputes and lots of other grief]
  8. Print records of your online transactions. Save the product description and price, the online receipt and copies of every e-mail you send or receive from the seller. [Insight: where you can, provide print-friendly versions of your pages]
  9. Understand the return policy before you buy. Can you return the item for a full refund if you’re not satisfied with it? If you return it, are you required to pay shipping costs or a restocking fee? [Insight: develop a returns policy and post it clearly on your website]
  10. Check delivery dates. An FTC rule requires sellers to ship items when they say they will or within 30 days after the order date, when no specific date is promised. If the vendor can’t ship the goods within the promised or 30-day deadline, it must notify you, give you a chance to cancel your order and provide a full refund if you’ve chosen to cancel. [Insight: say when you’ll deliver. If you can’t meet the date, communicate and give cancellation options. No exceptions].

If consumers feel they’ve been misled or deceived, they can file a complaint online at www.ftc.gov, In NZ, the Commerce Commission is probably the best place to start. [Insight: don’t make consumers need or want to do so]