About

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The eCommerce.org.nz website is operated by Netmarketing Courses, the trading name of Netmarketing Services Limited.

We Train Kiwi Organisations

We specialise in online training – we don’t offer digital marketing services ourselves because we believe our time and expertise is better directed to training those who do.

Background

Our company, Netmarketing Services Limited, is based in Auckland, New Zealand. Thanks to the joys of doing business online, we provide our courses to students across New Zealand and increasingly around the world (we’ve had participants from Switzerland, France, the British Isles, the US and of course Australia). We’ve had more than 2500 take our courses since we began offering the courses in early 2010.

The courses are written by the principal of Netmarketing Services Limited, Michael Carney.

social media training

Michael is a highly experienced marketer with an insatiable passion for whatever’s new, different, exciting or interesting in the world of communications (and especially in the digital space). Michael has been in the marketing game since 1971, online since 1987 —  and can be variously described as a digital marketing trainer, adman, media director, strategist, researcher, copywriter, consultant, playwright and dad.

He is probably best known for his many years as Media Director of a number of leading NZ advertising agencies, including MDA Mackay King (now Saatchi & Saatchi) and HKM Rialto (since merged with Colenso BBDO). More recently he worked in strategic roles with MediaCom New Zealand and Grey Worldwide and was Strategic Planning Director for the Media Counsel before setting up Netmarketing Services Limited.

Michael is also the author of “Trade Me Success Secrets: How To Buy and Sell Effectively on NZ’s Favourite Auction Site”, now in its second edition; and is currently working on a new book, “How To Use Facebook For Business”, due out in August this year.

Michael was chairman of the NZ Marketing Association’s Network of Digital Marketers from 2009 until March 2013. He is also a professionally-accredited Member of the Chartered Institute of Marketers (UK).

Our Online Training Courses

We offer online training in various aspects of digital marketing, predominantly in partnership with leading industry and professional associations (see below for more details of those organisations). Our courses include:

How to Market Your Retail Business Online

95% of Kiwis are researching products online, long before they consider stepping inside a retail store. But many Kiwi retailers simply aren’t actively marketing online. To meet that need, we’ve developed a ten-week online training course to help retailers market effectively online.

For more details of the How to Market Your Retail Business Online programme, please click here.

Advanced Social Media Marketing course
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Because Social Media never stands still, we’ve developed a brand new course that has as its focus the very latest developments in the medium. This course is designed for those who already have a solid understanding of Social Media Marketing and wish to keep themselves as up-to-date as possible. The course content is reviewed monthly and updated where necessary to reflect what’s happening NOW.

For more details of the Advanced Social Media Marketing programme, please click here.

Facebook Accelerator Programme
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So you have a few hundred (or a few thousand) followers on Facebook but now you want to know how to get to the next level? Our Facebook Accelerator seven-part online course will lead you through the steps necessary to supercharge your Facebook presence and get Kiwi consumers engaging with you and your brands.

For more details of the Facebook Accelerator programme, please click here.

Mastering eCommerce
Mastering eCommerce online training course

Our online course, “Mastering eCommerce”, tells you what you need to know about selling effectively online in a seven-week programme that steps you through the principles and practices of eCommerce in New Zealand.

For more details of the Mastering eCommerce programme, please click here.

The Principles & Practice of Social Media Marketing
The Principles & Practice of Social Media Marketing

This is a seven-part eCourse providing a comprehensive introduction to Social Media Marketing, from the Basics to detailed instructions on how to build and run a Social Media Marketing programme.

For more details of the Social Media Marketing online course, please click here.

The Complete Facebook Marketing Course
The Complete Facebook Marketing Course

For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from absolute beginner on Facebook to highly effective Facebook communicator.

For more details of the Complete Facebook Marketing programme, please click here.

How to Prepare an Effective Social Media Brief
Preparing An Effective Social Media Brief

Even if you don’t intend to become directly involved in social media yourself, you may still need to understand the principles, practices and opportunities of social media — for example, if you need to brief someone about running a social media campaign. This programme is designed to provide you with the insights necessary to prepare an effective brief.

For more details of the How to Prepare an Effective Social Media Brief programme, please click here.

How to Use LinkedIn Effectively – For Your Business And Your Career
How to Use LinkedIn Effectively

This is a seven-part online training eCourse providing a comprehensive introduction to LinkedIn, from the basics to detailed instructions on how to use LinkedIn to promote your organisation, build your personal reputation, find a job, recruit prospective employees and even make sales.

For more details of the How to Use LinkedIn Effectively programme, please click here.

How to use Google Plus for Business
How to use Google Plus for Business

This is a seven-part online training eCourse which explores the strategic importance of Google Plus across all Google operations (it’s much, much more important than just another social network) and the key elements of Google Plus that you simply MUST know, for both search and social success.

For more details of the How to Use Google Plus For Business programme, please click here.

Advanced Selling on Trade Me
Advanced Selling on Trade Me

This is a seven-week eCourse providing a comprehensive masterclass on selling on Trade Me. The course presumes you are already familiar with the basics of selling on Trade Me.

For more details of the Advanced Selling on Trade Me programme, please click here.

Find Us On Facebook

Although we do of course operate a number of Facebook pages we don’t use them as a primary marketing tool, given that our target is businesses who aren’t operating effectively in social media (79% of NZ businesses fall into that category, according to the MYOB Business Monitor for November 2012).

Nevertheless, you’ll find us on Facebook at:

And various other pages that we use for training purposes.

Other Social Networks

You also find us on LinkedIn (http://www.linkedin.com/company/netmarketing-courses) and on Google Plus (http://gplus.to/netmarketingcourses) as well as across multiple Twitter accounts (these two are representative):

We’ve also established beachheads on Pinterest (http://pinterest.com/netmarketingnz/), Instagram and Vine, but mostly to gather information to include in our courses.

Blogs & Newsletters

Our primary communications are through our blogs and newsletters. Here are some of them:

Our Partners

We offer our courses in partnership with a number of industry professional associations, including:

  • NZ Marketing Association
  • NZ Retailers’ Association
  • Tourism Industry Association
  • Hospitality New Zealand
  • Marketing Institute of Ireland

Customer Feedback

We include a sampling of customer feedback on our website:
http://socialmedia.org.nz/customer-feedback/

For more information, please contact Michael Carney at michael (at) netmarketingcourses.co.nz or by phoning 021 1493 403

Our address is:

Netmarketing Services Limited
P O Box 74 023
Greenlane
Auckland 1546
New Zealand

All material on this website (unless otherwise indicated) is Copyight (C) 2010-13 Michael Carney. All Rights Reserved.